When to start calculating LTV vs CAC and how to use it?

"ForEntrepreneurs" featured an article by Jared Sleeper of Matrix Partners discussing when is the right time for a start up to calculate Long Term Value (LTV) vs Customer Acquisition Cost (CAC). and how to use these metrics.  Companies should wait until they have a repeatable and scalable process to rely on this calculation but can also glean:

• Which type of customer is worth acquiring
• How much to spend to acquire a customer
• How many sales reps should you hire

http://www.forentrepreneurs.com/ltv-cac/

Metrics for B to B Digital Marketing

How do you judge the success of your digital marketing efforts?  Insight Partners has developed a periodic table providing metrics based on their portfolio companies and other sources. 

State of SaaS Marketing

http://labs.openviewpartners.com/state-of-saas-marketing/#.WVrOkIjytzo

Pitch Decks!

Pitch decks are an important and essential tool to convey your story and more importantly excite your audience to invest in your company.  Check out the pitch decks used by some marquee names in tech for their initial investment rounds. https://attach.io/startup-pitch-decks/